Hip Hop Vibe Staff Writer
Ever since his 2009 comeback, Eminem has been the most-popular rapper in the game. Last year, Eminem officially became the boss of the rap game. Not only did he dominate with his own album, but he also had major signings on Shady Records.
Early this year, Eminem has already made major moves with the return of Dr. Dre to the game. Because of Eminem, "I Need a Doctor" has become 2011's biggest hip hop hit. He also set the record for the longest Super Bowl ad for Chrysler.
Eminem teamed up with Chrysler for an advertisement, which promoted the city of Detroit. The commercial used the instrumental from Eminem's "Lose Yourself" hit. Following the commercial, the automobile company has been selling Eminem-themed t-shirts.
The shirts have been selling well over the past month. Now, Chrysler is taking things to the next level and they have granted Eminem his own clothing line. Chrysler will financially back the venture and Eminem will become the official face. Years ago, Eminem had success with Shady Clothing through Marc Ecko. Now, he will give clothing another try with his new Chrysler venture.