Ja Rule has been through a lot and he and Murder Inc. now have a deal with Atlantic Records. Unlike his time with Universal Records, Rule is not exactly a Murder Inc. artist. Instead, he will represent the label and his own Mpire label also is established with Atlantic. With strong relationships with the executives, he is good to go.
Most of the executives with Atlantic Records, such as Lyor Cohen, know Ja Rule from his time at Def Jam. It was a no-brainer for he and Irv Gotti to establish a deal with the label. For the past few years, he has been releasing singles for the internet. However, now, he is releasing songs for his new album.
Back in business, Ja Rule has released a new single that may end up on Venni Vetti Vecci 2010. His new single, "Strong," has become quite a hit. In the song, he takes a few shots at his detractors, but he now seems focused on his music. On his past albums, Rule appeared to be caught up in the 50 Cent feud. Now, Rule appears to be past the issue. Irv Gotti is trying to push the single to radio. Ja Rule plans to make his upcoming album the best one of 2010.
Venni Vetti Vecci will be released sometime in November 2010 on Atlantic Records with Ja Rule and Irv Gotti serving as the executive producer for the album.