Big Boi said hip hop has lost its essence because it has become too commercial. In the old days, rappers used to come off of the top of their head and do a freestyle. But, now rappers such as Drake write their freestyles and then recite them. Big Boi said the game is not about that. People are supposed to come with their own styles and come off of the top of their heads.
Like many other rappers, Big Boi has realized the game is changing, but he does not like the direction. His statement was similar to the one made by David Banner, yesterday. While the game is currently lost to him, he feels as if the game can be changed back to its original form. Big Boi plans to begin this change with his album, as does David Banner with Death of a Pop Star.