However, by the time he was ready to release his third album, 50 Cent found himself being the target. 50 Cent was openly challenged by newcomer Mims, although he would take it back. Lil Wayne also opened fire on 50, but he would soon back away, too. The only rappers who challenged 50 openly were Fat Joe and Ja Rule.
50 Cent created a feud with Game five years ago and the two have been trading barbs ever since. Initially, it appeared as if the war had been won by 50 Cent. Game stuck it out and now many people feel as if he is winning the overall feud. He has done something not too many other rappers could in shutting 50 Cent up.
Two years ago, 50 Cent's feud with Terror Squad reached a height and 50 Cent also had issues with the other members of the crew. DJ Khaled had just started the We The Best movement and Rick Ross was in the center of the movement. 50 Cent warned Rick Ross to stay away from Fat Joe and DJ Khaled. At the time, they were his primary targets and he said Ross may end up caught in the crossfire. Rick Ross made it clear he was not punked down by 50 Cent, but remained silent.
Last year, Rick Ross broke this silence and released the first diss track on 50 Cent. Shocked, 50 Cent spent most of 2009 trying to ruin the image of Rick Ross. Through his internet marketing, 50 Cent was able to win the feud with Rick Ross. But, 50 lost miserably where it counted the most. Lyrically, Rick Ross slayed 50 and was declared the winner of the feud. 50 Cent lost a lot of respect from a lot of people when he took a picture with Rick Ross' son. Many saw it as taking things too far.
In the time since the picture leaked to the internet, 50 Cent has left the Rick Ross feud alone. Ever since Game returned to Aftermath Entertainment, 50 Cent has not had much to say. From the outside looking in, these two rappers have gotten the best of 50 Cent. However, 50 argues he has matured and he is no longer baited by Game and Rick Ross. He said he hears their constant disses and he simply ignores them and accepts being the bigger man.