Fat Joe was able to still make hits for a little while, but his career has been going downhill fast. Following the low sales of his last album, 50 Cent took the time to boast. He said that Fat Joe was over and he took the credit for it. While 50 was celebrating, Joe was plotting.
Instead of giving up, Fat Joe decided to reinvent. Usually, he only does this when the trends are changing. That is one of the reasons that he is falling apart now. But, he plans to create the best album in the history of rap. Fat Joe said that his work on The Dark Side will change the way that albums are created forever.
There has been the question of why Fat Joe has changed his style. Initially, he said that he changed his style because he was tired of being taken as a joke. Now, though, Fat Joe said that he changed his style so that he could appeal to his wide range of fans. He is acknowledging the fact that a good portion of his fans would rather hear a dark album as opposed to an album dedicated to the club. Fat Joe feels that this will be the best way to recover his career, which is on its last leg.