For this album, Ja Rule said that he has expanded his musical sound. The producers have come from both established veterans and newcomers. Ja Rule said that this album will have a consistent flow from song to song. Most albums lack that in their music. As revealed on last year's "Hollywood," Ja Rule wants a new sound.
Initially, the album was going to be a triple disc and was going to feature three versions of Ja Rule. But, with an upcoming battle with the law, Ja had to downsize. This album will instead feature a new sound from Ja Rule. He has been experimenting for some time now.
Ja Rule plans to release his album sometime during the summer. While he has refused to give an exact date, he has promised that his album will come out before the end of 2010.