Before the release of Battle of the Sexes, Ludacris had fallen out of love with the rap game. Having been in the game for nine years, Ludacris felt that he had done all that he could do. That was his reason for signing Lil Scrappy to DTP.
Lil Scrappy had been the star of Lil Jon's BME Entertainment. Early in his career, Scrappy created a few hits. But, because he was not properly promoted, Lil Scrappy fizzled away. He almost signed with G-Unit Records, but 50 Cent had his hands full.
In the end, Lil Scrappy needed DTP and DTP needed Lil Scrappy. Earlier this week, Ludacris set up the 2010 releases for his label. Having released his album early, Luda has plans of releasing Ludaversal in November. But, the marquee release from DTP will be from Lil Scrappy this year.