Ever since the West was officially Ice Cube's he has become one of the top creators in Hollywood. For six years, Cube focused solely on making movies. But, in 2006, he released an album with the promise to release one every other year. In 2008, he made good on that promise and released a popular album. Like clockwork, Ice Cube has prepared his next album.
Unlike his other albums, on this one, he has proclaimed to be the West coast hip hop movement. Ever since the demise of Death Row, there have not been many rappers to represent the West. Snoop Dogg had been the only one, but there were attempts from Xzibit and Knoc-Turn' Al. However, the only Dr. Dre product to make it in the West has been Game. For the most part, it has been him and Snoop Dogg running the show and then Ice Cube releases his album.
However, the I Am The West title has the newcomers out West ready to pounce on Cube. The main person ready for war is Jay Rock. Like Ice Cube, he is from Compton, but he said that he does not want any problems with anyone. Both rappers continue to diss each other, but both rappers maintain that they do not want to feud with each other, or anyone else for that matter. Most of the young rappers have sided with Jay Rock over the legend, but the old school remains loyal. WC, a member of Cube's Westside Connection has sided with Ice Cube. This comes even after rumors that the crew was feuding with each other.
When push comes to shove, people know who their real friends are.